Case Study – Camp Canoe

Case Study: Camp Canoe Boutique Lodge and Tented Accommodation Paid Search, Dynamic Geo-targeting, CRO and Landing Page Development The challenge When Secret Source began working with Camp Canoe in early August 2025, the property was consistently reaching close to its ideal occupancy during high season, but falling short of it in low season. At the […]

Case Study – Dorp

Case Study: Dorp Travel & Hospitality Google Ads, Landing Page Design, Data & Performance Reporting The challenge Dorp Hotel’s main website is built to do a big job well: represent the brand, showcase the full property, and support bookings across every season and offer type. That breadth is a strength for always-on demand, but it […]

Case Study – Boschendal

Case Study: Boschendal Reimagined Through Data The challenge Before partnering with SearchKings Africa, Boschendal faced a familiar challenge for iconic heritage estates.
 Despite a world-class offering and consistently high demand, direct revenue was declining year-on-year. A heavy reliance on Online Travel Agencies (OTAs) meant high commission costs were steadily eroding profitability. At the same time, Boschendal’s marketing and booking […]